Location: Lisbon, Portugal

When: April 2017

Participants: 1 company

Status: Concluded

Project overview

CLVBE, a Brazilian platform that connects brands with digital influencers, was looking to expand their operations to Europe. The company applied for a soft-landing program with Beta-I in Lisbon in order to explore the market and understand the opportunities available.

CLVBE had two weeks full of meetings arranged by Beta-I’s team, including an agenda with potential customers, partners, experts in the advertising industry and business advisors.

Goals

• Demystify the process of international expansion
• Explore the Portuguese and European markets
• Understand possible opportunities for CLVBE in Portugal

Outcome

During the soft-landing, Francisco understood that the project would make even more sense in Europe than in Brazil, his home country. The program was so impactful that Francisco, CLVBE’s CEO, is now living at Lisbon and working from Beta-i’s office.

After a few adjustments and great progress, Francisco decided to create a spin-off out of CLVBE and develop a new platform named WeSquads. The new (Portuguese) project is platform that enables companies to simplify and organize team processes regarding marketing content.

Project partner