![](https://cdn.prod.website-files.com/5f037e7499bb8be9522eec72/5f0612dbc076a60ce2d6e6cc_planet-earth-1.png)
Location: Zoetermeer, The Netherlands
![](https://cdn.prod.website-files.com/5f037e7499bb8be9522eec72/5f0612ef745f9ed2c1b8b05c_001-time.png)
When: April 2018
![](https://cdn.prod.website-files.com/5f037e7499bb8be9522eec72/5f0613065e3556375949a047_003-people.png)
Participants: 5 companies + 10 ecosystem players
![](https://cdn.prod.website-files.com/5f037e7499bb8be9522eec72/5f06130e1b984a2d03bfd75d_checked-1.png)
Status: Concluded
Project overview
Soft-Landing is a European project funded by Horizon 2020. The project helps ecosystem builders explore other startup destinations and supports scaleups to expand around Europe and beyond.
Crosspring and uGlobally organized a soft-landing in The Netherlands for 5 FinTech companies and 10 ecosystem representatives.
During the week we saw our scale-ups improving their business models, creating fantastic entry strategies and starting impressive deals with customers and partners.
Ecosystem builders got a precise picture of what is going on in the Dutch ecosystem and already started to create collaboration between their countries.
Goals
- Demystify the process of international expansion for scaleups
- Explore the Dutch FinTech ecosystem
- Connect participants with relevant players in the local market
- Understand possible opportunities for companies that want to expand to The Netherlands
- Present entry strategies to enter and succeed in the Dutch market
Project partners
![](https://cdn.prod.website-files.com/5f037e7499bb8be9522eec72/5f073f3d53ec7b862c6ccb26_Crosspring-1.jpg)
![](https://cdn.prod.website-files.com/5f037e7499bb8be9522eec72/5f073f4d9f81e26f8b27bbf3_Soft-landing.jpg)