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Latin America – General Aspects

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Guide at a glance

Notes challenges and opportunities for startups in Latin America

Marketing and business development strategies to best target the Latin American market

Key cultural factors to know before venturing to Latin America

About the guide

This white paper was made by Go South Consulting and uGlobally’s partner Latam Startups, who agreed to share this content with us. The original article can be accessed here.

Latin American markets are booming. Governments and industry are building infrastructure. The middle class has disposable income to spend. Demand for foreign products and services is at an all-time high.

How can you take advantage of this phenomenon?

The continent is a huge challenge for many companies around the world. A copy-and-paste strategy from Asia or Africa will not work.

This article will help you better understand the challenges and opportunities of doing business in Latin America and will suggest strategies to improve your business development strategy in the region.

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